Richard Wilkins is one proud dad.
The Weekend Today host announced that his son, Christian Wilkins, has been named the Australia and New Zealand ambassador for haircare label Pantene — and the 25-year-old is the first-ever male to front the brand locally.
“Very proud of my boy @theprincewilkins — the new face and hair of @panteneanz! The first male ambassador ever in Aus…#itdidnthappenovernight…. but it did happen! X” the Nine personality shared on Instagram while referencing the label’s once-famous slogan.
Christian, who is currently signed to Chadwick Models, is understandably stoked with his new gig.
“as @panteneanz’s newest ambassador (!!) it’s my duty and honour to declare 2021 the year of bigger, better, bolder hair. 💕✨,” he wrote on Instagram alongside his first photoshoot for the brand.
“beyond excited to be joining this iconic brand as their very first Aussie male face (and hair) — shooting this was genuinely one of the best days of my life, truly a dream come true 😍 so shout out to Pantene and my parents for keeping me in good hair 😹😘.”
Indeed, Richard has been his son’s biggest supporter. In an interview with the Australian Women’s Weekly last year, the 66-year-old said that Christian has worked hard for this own success because the family name can only get you so far.
“I’ve always said to Christian, ‘You are going to work twice as hard to get half as far’. Because people assume — incorrectly — that I’ve said, ‘Hey, can you put my kid in this thing?’ and it just doesn’t happen that way. You can open the door but once it’s half open it’s all up to him,” Richard said.