The process of a business transformation is not an easy one. With multiple factors involved and people carrying various interests, navigating a successful transformation is all but a walk in the park. Yet, with the right approach, planning and a few tricks up your sleeve to use when things get difficult, your journey towards a successful business transformation is paved.
In today’s age, it’s near-impossible to get and maintain the attention of an audience. Whether this audience is clients, partners or staff and stakeholders, the problem remains that getting your plan across takes more than just a plain presentation. To distinguish your message and make it stick, storytelling is the way to go. Make sure to present a story that resonates with your audience. In case of a business transformation, this includes the journey from current position to future structure.
Storytelling revolves around providing a narrative that is recognizable yet intriguing enough to want to engage with the storyline. Translating this to communicating business transformation, aim for a natural chain of events–much resembling a story. Make sure the initial point of departure is clear, what obstacles need to be tackled along the way, and what rewards await when things go as planned.
- Data visualization
Another strategy to get people on board with a business transformation is data visualization. What opportunities are currently overlooked? What total revenue would be within reach when transformation is carried out? Gather enough data to be able to visualize potential growth. Visualizing data provides context for those less data-minded. Moreover, it provides something to fall back on and use over and over again in e.g. presentations or reports.
Data visualization can be as accessible or complex as you want it to be. When presenting future business plans, make sure to adapt your data visualization to the audience. What level of understanding do they carry? What content do they need to understand the data? In doing so, you’ll create a growing support base for your plans.
- Stakeholder management
Transformation can only be brought about when every stakeholder is on board. Managing stakeholders includes informing them about business transformation. Plan meetings in time, use the above tactics to get your ideas across and make sure you leave room for questions. This approach allows for dialogue and offers an inclusive trajectory that takes multiple interests into account.
- Enterprise architecture
Enterprise architecture is your wildcard to communicating business transformation. And not just that–it provides a solid foundation for further decision making and additional processes to the structure. With enterprise architecture software by https://bizzdesign.com/, you provide structure in the chaos that transformations can be. As an executive or decisionmaker, enterprise architecture can be the leverage you need to bring about the desired change.